Television soaps have now found another screen, your mobile phone, with the mobile interactive division of Star India, Star Mobile Entertainment, announcing it will launch a service called 'PLUS' by end April.
Confronted with declining viewership of its much-touted quiz show Kaun Banega Crorepati, Star Plus has found a new way to bring in viewers.
Star TV is facing a new challenge, with three of its top executives putting in their papers to join former Star India chief executive officer Sameer Nair in his new venture with broadcasting company NDTV
The Essel Group website calls him a "karmyogi", defined as someone who believes in action rather than worry about its consequences.
A meeting to resolve these differences has been called on April 5 by the Telecom Regulatory Authority of India.
As if there weren't enough, a spate of new television channels will launch this year against all rational thinking.
The company has accused Google of showcasing its protected audio and video repertoire through its subsidiary and community site, YouTube.com.
Armed with funds, the news broadcaster will soon make its debut in the entertainment and lifestyle genres.
The next time you walk into a pizza joint don't be surprised if you see 'ZaPizza' on the menu.
With just ten days for the ICC Cricket World Cup to kickstart, it's not only the Indian team that has to pull up its socks, but also the satellite rights holder Sony Entertainment Television.
With the Cricket World Cup on the anvil, former cricketers are in business. And how.
Weston, the largest-selling colour TV brand in the mid-1980s, is making a comeback with a 21-inch flat-screen colour TV priced at Rs 5,590, roughly 40 per cent cheaper than the average market price.
Nimbus is foraying into the rental DVD market and plans to set up 125 DVD stores across 69 cities in India within a few months.
To become senior citizen friendly, PVR ensures that the lights are not completely dim during the particular Wednesday show, in addition to complimentary hot beverages. The chain offers assistance in guiding senior citizens to rest rooms.
Forget about going to a movie hall, or buying a VCD to see your favourite Bollywood blockbuster. You can now do so sitting in the comfort of your home by downloading them to the PC or your television set through the net.
Early results show that Star's hot property has seen its all-India rating slip from 2.7 on Day 1 to 1.8 on Day 3, according to aMap, which measures all-India audience ratings covering more than 1 lakh towns.
Closely following a top management churn, Star India's top three shows - part of the famed "K" serials - have seen their television rating points plunge 20 to 30 per cent.
The company is believed to have paid around Rs 2-2.5 crore (Rs 20-25 million) for the integrated promotion of its PC as the 'computerji' on the show, said sources close to the deal.
It's raining written words in India as the industry rides a boom. More newspapers, magazines... and still more launches ahead.